A company’s marketing strategy does not have to be complicated to be effective.
Many people don’t believe this but the simplest marketing tactics usually produce the most profitable results. Every company is not Macy’s and does not have a million dollars for an ad campaign! Below are 4 marketing tactic that will help your firm in its marketing strategy.
- Make buying easy - Allow your product/service to be visible to the customer. A customer does not want to seek & find YOU; it’s YOUR job to find them! Also, make sure your checkout/payment process is non-complicated; remember LESS IS MORE (especially when its comes to customers)!
- Pile on the benefits - Every product/service should have a list of benefits that should be presented when speaking about the product/service. Just remember consumers purchase because of benefits (benefits could be emotional, physical, technological, etc.)
- Focus on your best prospects - Don’t waste your time or money seeking customers who are NOT likely to purchase your product/service. This ties into understanding your target market & why target marketing is so important. There are industry specific data that will help you in identifying your target market.
- Follow up - It is vital to your companies success to follow-up with customers; most businesses survive because of repeat customers. Sending thank you coupons or monthly company e-newsletters are a couple ways of following up.
**MUCH SUCCESS ON YOUR FUTURE ENDEAVORS!! XOXO, THE MKTG CHIC**